Inevitably, with the launch of a new search engine, especially one the size of MSN Search, there is an outcry of people wanting to know how to improve their result position. Questions like "How do I optimize my site to rank well?" and "Does this engine base more relevance on in-bound links or on-page content?" are quite common.
WebProWorld Anticipating this reaction, MSN Search did what most major search engines do: feature a number of conversation on WebProWorld. The point of contention was whether or not MSN Search encouraged W3C validation. Although their help pages did say validated HTML was required, they did say "Use only well-formed SEO practices. To get yourself banned from their index, just perform any of these techniques:- Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.
- Using hidden text or links. You should use only text and links that are visible to users.
- Using techniques to artificially increase the number of links to your page, such as link farms. Again, these "rules" are in-line with the rest of the search engine industry. If you stick to guidelines mentioned throughout the article and don't violate any of the practices listed above, your site should enjoy success within MSN's index. Chris Richardson is a search engine writer and editor for latest search news.
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