Organic SEO

The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must: Write Good Text Copy. The website copy should contain relevant text. Websites that use text rather than large images will load faster and the search engines can easily spider the text of the website for themes and keywords. Search engines cannot discern the meaning of words and phrases that are presented as an image. If you do use an image, be sure to include a brief phrase or keyword as an ALT tag. The ALT tags help website visitors who are visually impaired. ALT tags also convey the meaning of the image to search engines. Research Keyword Phrases. Using terms and phrases that relate to your product or service is critical. It is important to use terms that potential customers would use when searching for your product or service. Often products can be described by a number of terms, for example soda, tonic and pop all identify soft drinks. One term might be more prevalent in a specific geographic region, which is fine if you are selling locally, but if you are selling globally, optimizing for a single popular term could be problematic. Consider optimizing different portions of your website for various keywords and phrases that relate to the product or service that you are promoting. Reprint Articles Monitor. Monitor blogs for online chatter about your product or service. If you find a product review or question on a blog consider posting a comment. Ego searches are an excellent way to stay informed and maintain a strategic advantage over competitors. Monitor keywords or phrases that relate to your product or service, and join conversations that are relevant. Understanding Web Logs Ultimately its is foolish to attempt to trick search engines into high rankings, efforts are better spent on building quality, consistent, valuable, content. Add to document.write("Del.icio.us") | Yahoo! My Web Technorati: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev