Overture: So Much More Than Pay Per Click

Overture is known for being the Leader in "Pay Per Click" (PPC).Owned by Yahoo, Overture advertisers can reach over 80% of Internet users. If you take a closer look and pop the hood, you'll find a whole suite of useful tools for Marketers. 1) Precision Match: This is where Overture began, back when it was known as GoTo.com. Precision Match is the original "bid for keyword" search engine, and it's still a core utility for Overture users. You select your keywords/phrases and the amount you want to pay per click and you are only charged that amount when someone clicks through to your website. Overture has relationships with Yahoo, MSN, Altavista, Infospace and others. By bidding into the top three positions, you'll also enjoy exposure on those top search engines as well under what's called "Sponsored Listings." For more, see... http://www.content.overture.com/d/USm/ays/mc.jhtml 5) Site Match: This is a component of Yahoo's Search Content Acquisition Program. By submitting to "Site Match," you'll ensure your pages are reviewed and included in Yahoo, AltaVista, AllTheWeb, and others. Your site will not be shown under "sponsored listings," but appear in the main body of the search results pages. You must pay an annual fee for inclusion, which is $49.00 for the first URL and a cost per click for each click thru of $.15 to $.30 depending on the category chosen. See this page for more: 7) Merchant Solutions: Since Yahoo owns Overture, you'll also find a variety of tools for small business owners, such as: A) Shopping Carts B) Web Hosting and Email Accounts C) Domain Name Registrations For more details, see: