P&G Expands Word of Mouth Efforts

Using Vocalpoint. After reading the Vocalpoint's FAQ is straightforward in stating it expects members to participate in the programs, share opinions and feedback and spread the word about the products to friends. "Members create their own word of mouth marketing campaigns." Consumer-generated marketing anyone? Exclusivity: Members get access to items before other consumers and can help improve them before they hit the shelves. This increases their interest in a product and ensures a second wave of buzz once it is fully launched. Privacy: Privacy quickly becomes a non-issue. Privacy buttons and text disclaimers are constant reminders that personal info will "NEVER be sold to third parties." If anything interesting comes up during my wife's membership in the "Mom WOM Army," I'll let you know. Add to document.write("Del.icio.us") | Yahoo! My Web Kevin Dugan is the author of the popular FRCH Design Worldwide. Visit Kevin's blog: