P&G's Blogging Secret

PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it's via a ... ... Sparkle Body Spray "Where the Secret Girls get real." Link: Lincoln Fry blog, I have helped latest thoughts on the topic. I'm moving on. What did catch my eye in all of this is that a invented brand management is at least considering blogging for other tactics. Hopefully they will expand beyond promotion into more substantive blogs designed to engage their customers much in the way GM does. All P&G needs to do is look at the traveling the country to stir up brand buzz. It could be part character blog and part product blog. You could check in on Mr. Clean's travels while learning the latest cleaning tips (submitted by P&G and other readers). *Thanks to Reader Comments... Kevin Dugan is the author of the popular FRCH Design Worldwide Visit Kevin's blog: