P&Gs Community Relations Blog

Notes from the Front Line. It's written by Procter & Gamble employee, Greg Allgood, PhD. He details his efforts in helping P&G create clean drinking water for children around the world through "Children's Safe Drinking Water" (CSDW). The program, and the blog, has been around for awhile. news release: P&G is providing PUR sachets at a not-for-profit cost to PSI who will then use a novel four-tier strategy to provide PUR in the Dominican Republic. Specifically, PSI will: 1. Conduct traditional social marketing with a multimedia brand awareness campaign and a network of community groups and educators, such as U.S. Peace Corps volunteers, to provide training on safe drinking water. PSI is already providing PUR in Haiti and Uganda using this social marketing approach and has provided 2 million sachets in the first year. It's good to see P&G continuing its character blog, but it has quietly morphed from a blog into a Web 2.0 friendly site. Add to document.write("Del.icio.us") | Yahoo! My Web Kevin Dugan is the author of the popular FRCH Design Worldwide. Visit Kevin's blog:

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