Highlight points from the panel - pictured, left to right: Anita Campbell, Evelyn Rodriguez, Dan Taylor, Andy Lark - moderated by Elizabeth Albrycht.
Anita: Cut through the clutter to find influential blogs. Example using NE Ohio Blogosphere analysis this month. 'Connector' (lots of connections) blogs and 'maven' (good insights on subject matter) blogs. The seemingly-unconnected can be connected, eg, a poetry blog and a business blog. But more links don't equate to more influence.
Evelyn: Talk to your customers and ask who they go to for information. Follow that trail and you will get to the influencers.
Andy: The value of a brand is your perception of it. It exists in people's heads. Some big companies are manipulating the blogosphere.
The Tinbasher Blog was highlighted and mentioned in two separate workshops.
Evelyn: In creating a new brand or company, engage first in dialog with your perceived market before you launch any product. Understand customers' needs first. See this happening more and more with blogs.
Andy: Gaping opportunity for communicators to understand the power of conversations in markets. PR can be the experts on facilitating conversations, the keys to the marketing kingdom.
Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog:
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