Highlight points from the panel - pictured, left to right: Dan Forbush, Tom Foremski, Jeremy Wright, Heath Row - moderated by Dan Forbush.
Tom: Blogs are an incredible medium and will change the economic dynamics of whole sectors of industry. You don't know until you've tried it. Blogs occur naturally; you can't force people to read blogs. If you create value, people will find you and talk about you. It's an automatic feedback mechanism. As a media pro, I can see so many ways of using blogs. I can experiment with new forms of writing that's away from the old print model. Concentrate on compelling and original content, the rest will take care of itself.
Fast Company blog. First business mag to launch a blog, blogging since August 2003. Fascinating experiment and experience. Changed publishing model. Major challenges and benefits for media. Example: for a monthly print magazine, a blog offers great ways to share new and fresh content more frequently with readers. Involve and engage the readers. Help readers better connect with us and other readers. We have tremendous Google juice. Our site uses cascading style sheets which has given us high respect by web developers. Starting to see articles created for the blog make it into the print magazine. Open blog up to the readers, don't worry about editorial controls.
Darren Barefoot and I started a blog consulting company. We have conversations with companies on how they should use them. It's all about influence - why talk to one person when you can talk to 100?
post). Also, where blogs just become a part of the internet, one part of the fabric. And, they could be something completely different. Blogs evolve almost daily and are changing.
Tom: That's proprietary information! 'Blogging' means different things to different people. The technology that enables it is the fascinating thing, and that is what will change things completely. To do a blog, I have The Economist: no bylines. Just great writing. Trusted. Look at magazine blogrolls, see who they read. That's where trust shows.
Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog:
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