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Parsons Goes From No To Maybe On AOL

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Time Warner's chief executive officer Richard Parsons now confirms his company is talking to a number of potential partners about investing in AOL. Remember that Microsoft, Yahoo as "market rumors." We can upgrade those rumors to a confirmation that Time Warner has indeed been talking to others about possible ways AOL could benefit from an outside investor, as ClickZ AOL's conversion from subscriber-supported to audience-supported revenue streams, in process fully since July, has seen ad revenue go up even as subscribers leave the service for other providers, as the company reported in its earnings announcement: Revenue at America Online fell 4.6% to $2.04 billion from $2.14 billion the year earlier, as it continues its transition from subscription-driven revenue to advertisement-based sales. AOL's advertising revenue gained 28%, or $71 million, while subscription revenue fell 10%, or $175 million. David Utter is a staff writer for Murdok covering technology and business. Email him

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