PayPal Wants You To Regift Fruitcakes For Charity

For a second year running, PayPal continues to spread festive cheer and encourage philanthropy with its "Regift the Fruitcake" campaign. By promoting the age-old tradition of gifting unwanted fruitcakes, PayPal aims to inspire charitable giving worldwide.

Regift the Fruitcake campaign enables PayPal users to give to those in need. In line with the campaign slogan - "By giving the gift no one wants, you're giving the gift that everyone needs" - PayPal is putting a charitable spin on the holiday tradition of passing along unwanted gifts.

Participants can log into the campaign's website, create a virtual fruitcake for one of the 25 featured charities, make a donation using their PayPal account, and then share their virtual fruitcake with friends via Facebook Connect.

YouTube videos about the project, including one from basketball legend Yao Ming.

Regift the Fruitcake campaign is just one example of how social media is transforming charity. For more insight into this growing trend, check out Murdok's recent interview with ER's Anthony Edwards

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