PayPerPost offers bloggers payment for writing reviews of products or services. Their business model has drawn criticism from sites like Valleywag, which just happens to be under the Gawker Media umbrella with Gizmodo.
Marketers take note – a little research can save the company some embarrassment when making a pitch. If the recipient is already hostile, trying to break through might work, but it could backfire. Valleywag has engaged in substantial
No comments yet. Be the first to comment!