People 18-24 Would Rather Give Up Social Networks Than Email

ThePace University's Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting.

"These results may be surprising to some, but not if you consider the role email continues to play in the day-to-day lives of Gen Y," said Michael Della Penna, PMN co-founder and Executive Chairman. "As long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests, it will remain a powerful force in marketing and our lives."

murdok recently ran a piece highlighting Graph Another study from Rapleaf looks at the age and gender of email users by service: AOL, Gmail, Hotmail, and Yahoo.