Forrester Research has what Arianna Huffington told Jon Stewart last week on The Daily Show, as she was trying to explain the concept of blogging, as Stewart was confused about the difference between it and other forms of writing.
There are plenty out there that do get it though, and the reputation of their medium is being dragged down by the masses. Richard MacManus at Read Write Web has or personal blogs, yet many of these content sites are becoming more like blogs in their own reporting. Could it be that people are trusting brands over writers? If that's the case, it's just ignorant of the individual writers' reputations, and motives. Why is an independent blogger more trustworthy when he starts writing for the New York Times, CNET, or somewhere like that? When he suddenly has to keep a brand's collective reputation in mind when he writes?
That is the power of branding.
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