Perfected Plugg'd Podcast Search

Audio and visual search start-up Pluggd claims they have perfected their product. What does this mean for competing sites?

Pluggd was founded in February 2006 with the goal of making it easier for people to discover, experience, and share online audio and video programming, which is more commonly known as podcasting. According to the creators, the website "is an aggregation of both traditional media and independent online-only producers." The site's search results are based on topics of interest, popularity, and critical acclaim. But what, you might ask, sets this start-up apart from the plethora of other audio and visual search choices? The answer lies in the unique search result features of the site, including heat mapping and the ability to choose the exact point of the audio or visual result you would like. The heat-mapping feature allows users to search for a particular point in the broadcast of a recording or visual image that is most closely related to the original search topic. For example, if a user were to search download is available at Pluggd's demo site. Add to Del.icio.us | Digg | Reddit | Furl Autmn Davis is a staff writer for Murdok covering ebusiness and technology.