It's one of those life lesson clichs: you win some, you lose some. And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.
43-page report explains how several missteps could have been avoided, and what other companies did right (it's at this point that, although the assessments are accurate, a little bit of Oneupweb's self-promotion may come into play). Still, for the average onlooker, the takeaway message may be that using social media to market things is still tricky, and other ways of pushing products may be safer.Performance Of Social Media Marketing Decidedly Mixed
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