Everyone likes to feel special, but feeling singled out is a different thing entirely. Several companies seem to have failed to make that distinction in recent days, and now IAC/Ask, Acclaim, and American Airlines are paying the price for it in the public's eye.
First off, Ask. Earlier this week, our
Blacks may not feel quite so underserved when they play Acclaim's new online game, Dance! - there is an option, at least, to create a black character. But the game will charge you one point to do so.
"As an optional character upgrade, we must put this in the item shop for players to acquire," explained an Acclaim employee, according to
That's not so terrible, I suppose, although it's more than a little strange. Also strange is American Airlines's new website;
It looks like American Airlines - and probably Ask and Acclaim, as well - has got some 'splainin' to do.
Personalize, Don't Pander, With Unique Content
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