Personalized Search (The Death of SEO?)

May 1, 2007

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Personalized Search The Death of SEO

Search Engine Optimization has been a topic of debate since the concept was developed in the mid 1990’s.

Technology News Today - The Death of SEO' />
<p>Some think of it as techniques to artificially inflate organic rankings, in essence, to “trick” search engines to send them traffic that they do not deserve. I am not saying that people have used techniques to accomplish this for their websites and called it SEO, however, SEO is not a deceptive practice in my mind, and I do not practice techniques to build ranking artificially. The deceptive use of SEO has been called black hat.</p>
<em>I know, you have heard this over and over, right?</em> There are many that cannot wait for the search engines to banish websites that practice SEO to the dreaded supplemental results, never to be found in organic results again. There are also many that think that SEO is just a marketing approach to sell website owners something that has no measurable returns. There are also many SEOs that are scared of what personalized search can do to organic results for everyone, how this will change affect their website(s) and that the rising costs of SEM will cut into their margins at greater rates than ever before.</p>
<p>The idea that Google, Yahoo and MSN are closing in on the ability to personalize results for users might be a concern, but it doesn’t have to be, for everyone that is.</p>
<strong>OK, so what is personalized search?</strong></p>
<ul><li>Personalized search is providing organic results to each user to create a better search experience in an effort to attract and retain users.</li></ul>
<ul><li>Personalize search is marketing for search engines.</li></ul>
<ul><li>It is not an attempt by search engines to make online companies to pay more for the traffic that they are sent by search engines.</li>
<strong>Who is interested in personalized search?<br />
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