There are certain guidelines that companies should bear in mind when undertaking new ventures into the blogosphere. For starters, an effective blog should be a springboard for conversation as opposed to merely an information resource.
Google, Intel have also taken up residence in their own respective corners of the Blogosphere. It's clear that the blogosphere is playing an increasingly important role in the realm of e-business. Questions, however, are beginning to arise in the blogging community concerning what actually constitutes an effective business blog. Vincent Maher, journalism lecturer at Rhodes University, outlines eleven distinct aspects of effective blogging in terms of building an interactive community. All of the items can be found Be active in your own conversations Don't sit and watch the comments streaming in and do nothing, get in there! Unlike traditional journalists, the blogger's role is to steer and be part of the conversations they start. One of the main draws of a blog is the opportunity for the average consumer to feel like they have a voice that is being heard. As a business, the best and most effective way to let people know you're listening is to become an active participant in the conversation. Let those within your particular blogging community know that their voice isn't falling on deaf ears. Maher's eleven points provide very specific advice for bloggers. I believe, however, that these points echo a deeper, more fundamental blogosphere principle: transparency. People want transparency from bloggers. Dishonesty and misinformation will kill a blog faster than you can say Edelman. Time is a valuable commodity to the average Internet user. With so many options at their fingertips, people have to make clear choices on how they will spend their time online. If people choose to spend a portion of that time reading and interacting with your company's blog, they expect to be told the truth, the whole truth, and nothing but the truth. This mindset is a little nave, perhaps. Nonetheless, it's an undeniable truth of the blogosphere. If you want honest feedback from your consumer base, you have to give them an honest representation of the company. Ultimately, creating and maintaining a company blog is serious business that comes complete with a new set of rules and, if one isn't careful, potential pitfalls. However, a thriving community inhabiting a corner of the blogosphere could be the gust of wind that breathes new life into your business. Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: Joe is a staff writer for latest ebusiness news.Perspectives on Business Blogging
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