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Pew: Video Ads More Popular Than Porn

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Just six percent admitted to watching or downloading adult videos online in Pew Internet's latest online video survey, which means approximately 84 percent of them are big fat liars.

I can't confirm that last number.

In contrast, 13 percent of
"Younger users are the most eager and active contributors to the online video sphere; they are more likely than older users to watch, upload, rate, comment upon and share the video they find."

But as far as uploading goes, there's still a very vocal minority. Just 8 percent of adult Internet users say they have uploaded video, most of them (15% overall) in the 18-29 age group.

What is the average online video viewer's favorite type of content? If you're over 30, it's news content. For those fortunate enough to still be under 30, comedy is the most attractive content, with 56 percent preferring humor, compared with just 43 percent who say they prefer news.

While amateur content appeals more to the younger demographics, the Web overall said they preferred professionally produced videos (62%). Just a third of young male viewers prefer amateur, while 43 percent of them prefer professionally produced material.

Other numbers:

37% watch or download video news
31% watch comedy
22% watch educational videos
22% watch music videos
19% watch animation or cartoons
16% watch movies or TV shows
15% watch political videos
14% watch sports

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