Picture This Hollywood: Online Ads

Instead of spending tons of cash on providing report said one would be incorrect in making that assumption. Despite the seminal success of The Blair Witch Project, and the incredible online buzz generated during the filming and distribution of Snakes On A Plane, Hollywood spends comparatively little on Web advertising: "The situation cannot last," says James Belcher, eMarketer senior analyst and the author the new Hollywood Online report, "because 80% of all movie attendance comes from moviegoers who see one or more movies a month, and this prime target audience is young - and online." "Drawing frequent moviegoers to the big screen means spending to reach their computer screens online," says Mr. Belcher. Internet players like Google, Yahoo, Microsoft, Ask, etc, probably would be more than pleased to help Hollywood spend a greater portion of its advertising budget on a contact point where more of a potential audience may be exposed to those promotions. The MPAA stats on ages of moviegoers should be a compelling argument for greater online ad spending by the studios. According to the report, people under 30 go to movies more frequently. Those same age groups that go to movies more often are the ones that are online more, too. Should we say lights, camera, advertise to that market? eMarketer suggests yes: eMarketer's projections for Internet use by US teens underline the connection between this frequent moviegoing group and its penchant for the Internet. With 73.7% of 12-to-17-year-olds in the US using the Internet now, and 83.9% projected to do so by 2010, the need for increased online movie ad spending becomes clear. It will help Hollywood even more if they can do something that has been suggested of webmasters and bloggers for quite a while. Work on creating quality content, and more people will "link" to your work. A while back, blogger Robert Young