Expect the ghoulish staples this year: streets filled with ghosts, mummies, vampires, and werewolves. This Halloween also promises more contemporary characters as well, as trick-or-treaters reveal with their search behavior.
Buzz Log matches, very nearly, a pair of Hitwise reports on what the Halloween searcher is looking for this year.
Yahoo!'s list:
1. Ghost
2. Pirate
3. Zombie
4. Witch
5. Darth Vader
6. Aliens
7. Devil
8. Mummy
9. Frankenstein
10. Chucky
11. Dracula
12. Michael Myers
13. Werewolf
14. Elvira
15. Chupacabra
16. Goblin
17. Freddy Krueger
18. Headless Horseman
19. Bride of Frankenstein
20. Bride of Chucky
Hitwise's LeeAnn Prescott took a different approach, filtering results for keywords and phrases that include "costumes." In the UK, Jack Sparrow has captured the greater imagination as much as he has in the US. Darth Vader is a character that never left that greater imagination.
UK costume searches, October 21, 2006
Pirate costume
Darth Vader costume
Wonder Woman costume
Medieval costume
V for Vendetta costume
Belly dancing costume
Victorian costume
Roman costume
Tinkerbell costume
Batman costume
This is the second straight year that pirates have ruled the costume search sea. Wonder Woman, too, is in the top three for a second straight year. But historical costumes have been replaced in the UK in favor of more entertainment-based outfits. In the US, it's not so different, even if it has a decidedly Disney bias.
US costume searches, September 16, 2006:
Pirate costume
Wonder Woman costume
Jack Sparrow costume
Mermaid costume
Tinkerbell costume
Curious George costume
Supergirl costume
Superman costume
Batman costume
Jasmine costume
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