Planet Discover Finds Local Success Normal

Bringing a sharply focused local search experience to local media sites means making disparate data play nicely together. Planet Discover CEO David Lenzen wields the pointy stick and tells Murdok more about it.

Once upon a time, if a local media property cared at all about the Internet, they wanted to know how many searches got to their sites. It was a mildly useful number, but nothing compared to print circulation and the rich profit margins of advertising in those pages.

Google and Craigslist came along and demonstrated there could be more to such information than what a printing press cranked out each day. Those two sites became profitable, while the fortunes of local media look back at better days and sigh wistfully.

Some take a more proactive approach, as we learned from Gannett-owned