It wasn't too long ago people were skeptical about the future of podcasting – it is, after all, easy to be a skeptic about a medium so new (rappers are still wondering when they're supposed fad will pass). But Wizzard Media has 70 million reasons to disagree, just last month.
"The radio and TV style internet shows we distribute for our publishers, consistently make up over one-third of the top 25 shows across all podcasting categories in iTunes.
"This is a result of a user generated content hungry audience who appreciates the mobility and time shifting capabilities of podcasting."
The company says it recently refocused efforts to monetize the podcast medium, mostly via advertising and sponsorships. Part of that effort involved bringing Time, Inc. ad vet Jim Else to lead its advertising sales force.
Podcast advocate Paul Colligan really didn't need numbers like that to reinforce his enthusiasm. Though the medium was dealt a blow from Sirius radio recently, Colligan was still defiant.
"The future of media, simply, is on demand and anyone who doesn’t provide that opportunity is as vital to our future as is black and white television," Colligan said on
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