Podcasting: the road ahead' is a pretty good strapline for last year in its clear focus on the business mechanics' of podcasting, so to speak.
That was reflected in the panel discussions during the day - creative podcasting, the business of podcasting, podcasting and the citizen journalist, and podcasting new music - and the Lonely Planet, the travel publisher, describing in some detail his company's strategic approach to social media and how he sees podcasting as another tool to build community between the company, travellers and travel writers.
MacFormat This Week podcast: "No podcast should ever be longer than 30 minutes." Brad backed up his opinions with stats on people's short attention spans and abilities to retain information. (Of course, I disagreed - if people find your content compelling, they'll want to listen to a podcast that's longer than that as long-time listeners to FIR will know.)
Wiggly Wigglers, which is perhaps the most credible example in the UK of what podcasting can do for a small business in building community and directly supporting sales. Heather provided some highly credible views on how she measures the effectiveness of her podcasts as an advertising and sales-leads channel compared to traditional advertising in trade magazines (podcasting wins hands down, she says).
BBC Radio 5 Live and citizen journalism, prompting one audience participant to offer his definition of the difference between a blogger or podcaster and a journalist: bloggers/podcasters do it for free.
Magnatune - and recently elected to the board of I took a look at some of the exhibitors there, notably podcasting application for the FlashMic DRM85 on show from Sennheiser condenser microphone married to 1-gig of flash memory to make a wholly self-contained professional recording system. Very nice indeed and I can imagine it's practicality in news organizations. Podcasters may find it terrific, too, if they do lots of face-to-face interviews.
Which now brings me to the music on Saturday.
First up was FIR, and it will be in there. The band gave away a CD of five podcast-safe tracks, and I'll be playing "Forget You" today.
Next,Small Faces (now that was a very long time ago!) with Ed as a modern Adam Curry was there at the end which is a huge endorsement for British music podcasting. My colleague best photo of the day featuring Adam and Euan Spence which would make for an excellent caption contest.
See lots of Paul Nicholls, Alex Bellinger and Comments
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NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at NevilleHobson.com
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