Podcasting and SEO

About a month ago, Grant Crowell of Grantastic Designs posted Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog. I would also like to point out a few things regarding how podcasts can support your online marketing efforts, particularly in conjuction with online PR. The first is the very cool Podcast recording, production and hosting service offered by press release. As an example, TopRank recently did a press release recently for the upcoming WebmasterWorld Pubcon conference in Boston. David McInnis, the CEO and founder of PRWeb and I are speaking on the same panel about RSS and podcasts at the Boston Pubcon conference along with Michael Levine from Yahoo, so be sure to check that out if you're going. We're monitoring the effect of this service from a traffic perspective, but are rolling it out with all of our online PR clients. In fact, one of our Public Relations managers has had great success using podcasts in her pitching efforts to the media. Karen has posted about that over on her research from PQ Media shows that combined U.S. spending on blog, podcast and RSS advertising increased 198.4% to $20.4 million in 2005. This kind of advertising is expected to grow another 144.9% to $49.8 million in 2006. Those are some pretty impressive growth numbers. So you can use SEO for more traffic to your podcasts, you can use podcasts to enhance your online public relations and you can advertise on podcasts. What else can you do with podcasts related to SEO? You can stay on top of the happenings in the search engine industry as well as search engine optimization tactics by listening to the wide array of podcasts and live internet radio feeds over at TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at