There were so many concepts, and so much information packed into Shel Holtz' presentation on using podcasts for internal communication at the Podcast and Portable Media Expo, that we'll have to save the fanfare and just jump right into it.
Download Video: Win | Quicktime Holtz runs Holtz gave four benefits an employee podcast can help achieve: 1. Build trust in employee audience. If there's no trust, why would you want to work hard for this company? We've put you through this tortuous interview process, we've said how important you are, but we're going to monitor every click, every website, every email. Now be engaged! There's no trust there. Employees want to be led by leaders who lead. 2. Employees want to involved in the decisions that are made. That doesn't mean it has to go their way. They just have to feel they are involved. 3. Role knowledge: What is my job and how does it contribute to the bottom line? 4. A connection to the marketplace: The vast majority of employees are never in touch with customers. They don't know about the competition, or what the impact of the economy is on the company. If you have an environment where employees understand marketplace factors, they're never surprised by change, or say "Who the hell is running this place? The Keystone cops probably." View the
 {
function initCopyableSections() {
document.querySelectorAll('.article-content .copyable-section').forEach(function(section) {
if (section.querySelector('.copyable-section__btn')) return;
var btn = document.createElement('button');
btn.type = 'button';
btn.className = 'copyable-section__btn';
btn.setAttribute('aria-label', 'Copy to clipboard');
var label = section.getAttribute('data-copy-label');
btn.textContent = label ? 'Copy ' + label : 'Copy';
section.appendChild(btn);
btn.addEventListener('click', function() {
var contentEl = section.querySelector('.copyable-section__content');
var text;
if (contentEl) {
text = contentEl.textContent.trim();
} else {
var clone = section.cloneNode(true);
var btnClone = clone.querySelector('.copyable-section__btn');
if (btnClone) btnClone.parentNode.removeChild(btnClone);
text = clone.textContent.trim();
}
if (!text) return;
navigator.clipboard.writeText(text).then(function() {
var t = btn.textContent;
btn.textContent = 'Copied!';
btn.classList.add('copied');
setTimeout(function() {
btn.textContent = t;
btn.classList.remove('copied');
}, 2000);
});
});
});
}
if (document.readyState === 'loading') {
document.addEventListener('DOMContentLoaded', initCopyableSections);
} else {
initCopyableSections();
}
})();
</script>
<!-- Tags -->
<!-- Correction Form -->
<div class=)
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!