Podcasting Goes Corporate

Two signs point to rising corporate interest in podcasting. First, Frederik Wacka points to the ...... ... corporate podcast. Meanwhile down under, Gerald Buckley: "Steve - Thanks for picking up on our venture into podcasting. I honestly don't know if this will turn out to be a corporate trend or yet another "push technology" that didn't pan out. At the AAPG we're anxious to prove it out either way. I firmly believe that the opportunities to make real money on Podcasts are few and the window will close fairly quickly. The people ideally suited to making a profit are the solutions providers (the producers) or those selling advertising/sponsorship. The AAPG hopes it will be perceived by it's audience as offering an interesting new way to stay up to date with the goings on (whether they avail themselves of the service or not). We currently provide the info via email blasts (some think it's spam and opt out), web site and RSS. ALL not for profit associations are facing a common problem - retention of both aging members AND student members. We're giving it our best shot to serve the entire spectrum in ways they appreciate. Early coverage in the blogoshpere of what we're doing suggests we might just be onto something good. GB" Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.