Is podcasting really starting to move as a serious business communication tool, never mind it's entertainment appeal? Yet more signs: 1. iTunes to directly support podcasts...
Engadget via D: All Things Digital Conference that iPod without using a third-party app like iTunes Music Store), but users will have the option of adding whatever feeds they want to iTunes.
The other big news: Jobs says that he would consider selling podcasts through the iTunes Music Store, something which should have BBC offers 12 different radio shows as direct downloads and as a podcast RSS feed. Via BBC News story published on Friday, technology analyst Bill Thompson says that podasting could be 'a revolution' -
The quality of some of the podcasts I have listened to is certainly as good as many supposedly professional radio stations, and as the tools for finding and filtering what is out there improve we will inevitably see new ideas, new approaches and new names emerge. [...] A podcast with no listeners may take up disk space, but it is not stopping anyone else doing their own thing, so there is absolutely no argument for any form of quality control. It is not like radio, where the fact that I am talking on a frequency means that you cannot be.
[...] Podcasting will not replace radio in my life, not least because I like to listen in real-time. But it adds an interesting element to the mix and is an easy way to find new voices that would otherwise never come to my attention.
Still with the BBC - a Adam Curry.
Key snippet:
[...] all the assumptions I have made in 30 years of being a radio practitioner are suddenly up for grabs.
NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at NevilleHobson.com
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