Is it me, or is everyone Pew Internet study showed 11% of American adults (22 mil.) own an iPod or other MP3 player, of which 29% downloaded podcasts.
With the sudden influx of iPod sales in 2005 it comes as no surprise that a not be accessible to all users because the ACC format is specific to iPods. To make matters more difficult, iTunes does not redistribute podcasts.
Separate media feeds must be generated in order to thoroughly catch the attention of the masses. Now here I thought podcasting was suppose to be easy for anyone to do. Apparently it is, however, if you want to be seen and heard it involves a bit more work.
As podcasting evolves into a mecca of information, I think optimizing your podcast and the pages attributed to it will be imperative to your efforts.
So if you want this growing audience to become familiar with your company's products and services, do yourself a favor, stay in tune with the podcasting nation and remember to optimize wisely.
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Podcasting - Is Anybody Really Listening?
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