Charelene Li has So should companies be putting podcasting on the backburner? Hardly. Content that already exists - such as earning calls, training updates, and executive presentations are all excellent fodder for podcasts.
I agree, but I'm just not sure that the self-produced podcast shows will see the kind of growth I once expected.
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Andy Beal is an Marketing Pilgrim and reach him at
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Podcasting R.I.P?
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