Popular political Web site Politico.com has partnered with Adify to launch an ad network and murdok spoke to Roy Schwartz, VP of business development at Politico about the new ad network.
On selecting Adify to power the network Schwartz said," We conducted some research that showed that other politics sites and sections had the same demographic. We then contacted Adify as the leader in creating vertical networks as the mechanism to help monetize our content."
Initial members of the ad network include The Atlanta Journal-Constitution, The Philadelphia Inquirer, The Denver Post, the Cleveland Plain Dealer and news aggregator Breitbart.com. The network also includes more than 30 other major news outlets and Schwartz says there are a number of new partnerships pending.
Schwartz says he does not think there is an over saturation of ad networks. "The number of web sites is over 150MM - and ad networks will continue to provide value as aggregators of quality content on specific subjects - such as politics."
He added," There will be networks that thrive and networks that stumble within each topical space, but we are sure that Politico has a unique and compelling offer to both publishers and advertisers."
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