Polling with Facebook's Latest Engagement Ads

In another fine example of Davos polling.


When asked if Facebook thinks the ads will entice companies to advertise directly with Facebook that otherwise would not have done so, the representative said, "It will work best for marketers who present an interesting and compelling question.  As this ad has only just entered an initial test, we expect to see the uses for it evolve as more marketers gain experience with it."

asks if these ads are "a new business model or just a cool toy?" When asked about this, they said, "The polling Engagement Ad is an advertising product as part of Facebook Ads.  The company plans to continually roll out new concepts for Engagement Ads based on feedback from advertisers and users."

Facebook expects polling ads to become available within the next few months, but the exact date will depend on the results of the early tests with close marketing partners.  "As with all Engagement Ads, Facebook rolls them out gradually by first testing them with marketers and then making them generally available through its sales team," explains the Facebook rep.

In case you were wondering if Facebook is selling off user info, perhaps your mind an be put at ease by

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