Poor July Adsense Earnings

I'm interested to see today that there are a number of threads at Webmaster World's forums that seem to be reporting poor earnings by Adsense publishers over the past few days. (for example here and this thread for more summer holiday theories and information). 2. 4th of July - a fairly significant proportion of the web surfing market in North America had a long weekend. This always has an impact. 3. London Bombings - a number of websites are reporting decreases in earnings today with lower CTR and traffic in some cases. This is understandable. I suspect web usage would be high at the moment (BBC's site crashed and many others were very slow last night here) but most people were not searching for the type of information that they are normally looking for. Understandable. My advice - take a blogging as normal' type approach. In fact while everyone else is on holidays either join them or work doubly hard on your blog so that you reap the rewards in the months ahead. Oh and remember that the Pre-Christmas rush is less than 6 months away! ProBlogger.net, a blog about the many ways of adding an income stream to blogs.