Poor Positions Hurt in More Ways than One

While it may be a common after-lunch ritual to check your website positioning in Google for your company name, there's another online traffic source to keep an eye on - Web Browsers. Here's why: not everybody uses a search engine every time to find a company's website. It's just as easy to type a company name into your browser's address bar as it is an engine's search field. Now let's take into account that the majority of people on the Internet use Microsoft's Internet Explorer as their daily web browser. So if someone types your company name into IE's address bar, it would be nice to assume that your company website is promptly delivered. However, that assumption would be wrong. For awhile now, Microsoft has been sending these browser bar queries to an MSN Search results page. For example, if I enter "microsoft" into Internet Explorer's address bar I am served an MSN Search results page, just as if I had performed a keyword search for "a. The company doesn't have a website (which is preposterous) b. Some shady dealings have transpired and their site has been penalized or banned or c. Their site is so new it has yet to be indexed by the search engines Regardless of the reason, a lack of positioning equals lost visitors. Even more interesting is how the Firefox web browser handles address bar searches. With Firefox reportedly grabbing more than 25% of the 'I'm Feeling Lucky' search is performed, and you're taken to the first result of that search directly." Therefore, using my previous example, when I enter "globetrekker" into the Firefox address bar, I am automatically served up Globetrekker.com, an online travel service that holds the first position in Google for a "globetrekker" keyword search. Since this is by no means what I was looking for, I could easily become a lost visitor. So, the moral of the story is: Help guide your online trekkers (and potential customers) to their goal by taking the necessary steps to ensure your website holds strong positions in all search engines for your company (or TV show) name.