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Power Users Not the Secret to Alternative Browser Adoption

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Mozilla product release manager Asa Dotzler argues that the real takeoff of Mozilla happened when Firefox came along and made it easy for "non-technical" users to switch away from IE. (Hat tip to Jeremy Zawodny for the reference.) Racing ahead Firefox is, indeed. Market share seems to still be Andrew Goodman is Principal of Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

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