PPC ClickFraud: It's a Bigger Problem Than You Think

Pay per click search engine advertising is one of the most popular ways to promote a website.

1) AdSense Users: Google Adsense has a program called "Adsense" that pays website owners to run their Adwords ads and compensates them per click. Google does monitor this and it's against their terms of service to click on any of the ads on your own site. If they find a publishers doing this, they will lose their accounts, but some may still be clicking under the radar. 2) Your Competitors: Your competitors could be clicking on your ads over a period of several days in order to deplete your ad budget. 3) Software: There are those who use automated clicking tools, such as robot programs, to click on PPC listings. In some Asian countries, people are often paid to click on PPC ads for hours. Many don't know why they do it, and don't care, only that they'll be well rewarded for their efforts. If you do a search on any search engine you'll see plenty of sites looking to hire people for just this purpose. For more on this see...http://WhosClickingWho.com An independent auditing service that tracks individual users for fraud. Can also detect abuse coming from proxy servers. A one month subscription is $79.00, which includes free installation and up to 50,000 transactions per month. 5) ClickLab:

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