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PR and Telling the Truth

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PR and Telling the Truth

What a topic for a debate! This took place at the According to Martin Moore who was there:

PR does not have a duty to tell the truth…according to an audience of over 260 public relations executives (and me). 138 voted against the motion in last night’s PR Week sponsored debate that ‘PR has a duty to tell the truth’, vs 124 for.

Moore notes in his post that PR does not have a ‘duty’ to tell the truth but a duty to serve its client. Surely a confusing situation for any PR practitioner.

Here’s the CIPR’s code of conduct (or Via Jeff Jarvis)

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