Whether social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages. Quick recap - the social media press release is a Todd Defren at Shift Communications, that is more suitable for an age of social communication:
[] The Big Change' is the recognition that journalists are Internet users - they are increasingly comfortable researching and working online, across many types of re-mixable media' (hyperlinks, text, photos, videos, etc.) The Social Media Press Release merely amplifies prospective source materials; it does not replace a well-crafted, customized pitch nor replace the need to provide basic, factual news to the media.Todd says that inspiration for the concept came from journalist blogger "Die! Press Release! Die! Die! Die!" post last February. Today, Leading the project is outlines his vision for making this a true community-driven activity. There is a FIR interview with Tom Foremski, 9 May 2006 Yahoo! My Web | NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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