PR Week Quizes Steve Rubel on Blogs and PR

Keith O'Brien from PRWeek.com graciously invited me to participate in a Q&A-style interview about the role of blogs in PR. Here's the article intro ... "He has netted his firm, CooperKatz, two clients and a new hire from his work as a blogger. Micro Persuasion receives over 40,000 page views per month, a number that has increased month over month since he launched it in May. Rubel talked to PRWeek.com about who he admires, why the blogger should be called Time magazine's "Person of the Year," and what's in it for him." Q. You started Micro Persuasion in April. Since then, it's elevated your profile in the PR industry, as well as in the media. Could you have increased your profile similarly in a blog-less world? Q. People like Jeff Jarvis [writer of blog download a podcast, get a hobby!). Last week I participated in a terrific blog for entrepreneurs and small businesses. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.