Prediction: Marketing And Lead Generation Dashboards Will Likely Be A Hot Topic

As marketing performance management (MPM) evolves, I anticipate that marketing and lead generation dashboards will likely be a hot topic. What's a lead generation dashboard look like? I've included a recent dashboard that we created for a CEO. It is designed it to show their marketing ROI metrics for all of their lead generation modalities (fictional data). closing-the-loop on marketing investments.  Your efforts must go beyond the marketing department or your plan simply won't work.  It really needs to come from the bottom up, starting with your customers' buying process and your Reader Comments... InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."