Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.
Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes have gained as few as 30 unique domain name links and some have garnered over 500 - all from a single press release.
Using progressive wire services like Business Wire, PR Newswire, PRWeb and Market Wire simplifies the process of getting news content into these popular news search engines.
To get an idea of how popular online news search is, comScore Lowdown on Press Release Optimization“.
On March 16th I’ll be discussing the topics above in far more detail in Chicago at Bulldog Reporter’s PR University - Comments
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