There are a lot of fingers in this pie - or, more accurately, this gas tank - but Primedia Automotive, which “consists of more than 58 Web sites for its automotive enthusiast titles,” has launched a new “Ride of the Month” contest that should draw in hundreds (or thousands) of car buffs, a number of advertisers, and Microsoft itself.
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The MotorTrend, IntelliChoice, and Import Tuner sites are all part of
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Primedia "Ride" Contest Has Microsoft Ties
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