A coalition of ten consumer and privacy advocacy groups is calling on Congress to limit the ability of companies to offer online behavioral advertising and tracking of Internet users.
"Today, electronic information from consumers is collected, compiled, and sold; all done without reasonable safeguards," the groups said in
The main points the coalition said should be included consumer privacy legislation include: "The rise of behavioral tracking has made it possible for consumer information to be almost invisibly tracked, compiled and potentially misused on or offline," said Amina Fazlullah of U.S. Public Interest Research Group. "It's critical that government enact strong privacy regulations whose protections will remain with consumers as they interact on their home computer, cell phones, PDAs or even at the store down the street."
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