Privacy Groups Protest Mobile Advertising Practices

An introductory paragraph explains, "Many mobile marketers are eager to exploit what they correctly perceive as a unique opportunity to target consumers by taking advantage of our highly personal relationships with these extremely pervasive devices to provoke an immediate consumer response.  The FTC, thus far, has failed to address the unique threats to privacy and consumer welfare . . . reflected in what the industry calls its 'mobile marketing ecosystem.'"

We'll see if the FTC changes its tune due to the new complaint, then, and keep an eye out for responses from Google and potential advertisers.