Prizes Abound In Yahoo's Search For Greenest City

An A-list actor . . . two fleets of hybrid taxis . . . and Yahoo!  These are the central elements of the new “Be a Better Planet” campaign, launched today.  The environment is, of course, intended to be the big winner here, but two American cities - and up to 150,000 private citizens - also stand to benefit.

Those citizens will receive compact fluorescent bulbs (CFLs) after “taking the green pledge,” “shar[ing] what you know on Yahoo! Answers,” or “get[ting] better, greener results with Yahoo oneSearch.”  That translates to a fair gain for very little pain, right?  But participating in the “