Hitwise will announce in an upcoming press release that for the week ending October 14, over 66% of users who accessed the Join RED website continued on to visit the campaign's merchandising partners. The Product RED campaign raises money to support the Global Fund to fight AIDS.
Hitwise, "The 66.3 percent figure is based on the participating merchandisers among the top-10 downstream websites from www.joinred.com for the week ending October 14, 2006." Apple, for example, has released a Product Red Special Edition of its wildly popular iPod Nano. Gap, however, seems to be the real winner when it comes to Product Red merchandising. The company received a staggering 26.89% downstream share in promoting its line of (RED)
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