In a great post over at PSFK - Piers publishes the content of a campaign, it created waves last year by introducing a for-profit model where companies could sign on to create products that they would sell for profit that became part of a line of items furthering the Red brand and donate a portion of profits to The The Gap, which has featured print ads of T-shirts with such catchy phrases as "Empowe(RED)" and "Admi(Red)" and my personal favourite: Desi(RED) ...which will certainly become the T-shirt of choice for all those WPIWeb pointing to a site they helped put together called Nedra, Alison to talk about this - as I'd love to hear thoughts about it from the real experts ...
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