Some ado was made recently about Google AdSense sensitivity filters blocking revenue-generating ads based on the nature of the content, and replacing those spots with public service announcements. There is additional concern that publishers will refrain from hard-hitting content to protect that revenue. We got in touch with Google to their side of it.
article by Chris Thompson as the basis for our questions. Thompson details a number of instances where contextual advertising was pulled because of racy content. The prime reason for this, as the classic example, is that GM doesn't want to be branded next to gory car crash stories and photos. In that situation, the ad is often replaced with a public service announcement. And that cuts into publisher revenue. But, if looking at it fairly, it's a real Catch 22 for Google. The company is criticized by publishers for replacing the ads. But if they didn't, they'd lose the fuel that propels the Google engine: advertisers. Google business product manager for trust and safety, Shuman Ghosemajumder says that publishers, too, have said they do not want contextually inappropriate ads showing alongside sensitive content. "We built algorithms to handle this issue when we launched AdSense, and have refined them over the last several years," said Ghosemajumder. "Originally, when we detected that a page was about a sensitive topic where contextual advertising was not suitable, we showed public service announcements instead." PSAs, which the government requires that broadcast media allocate a percentage of airtime to, are educational in nature and are sponsored nonprofit organizations who are recipients in
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