Pull My Finger Suit Isn't Pulling Your Leg

This is going to sound like a bunch of hot air, but it’s not. Air-O-Matic, Inc., the company behind the “Pull My Finger” iPhone app, threatened legal action against InfoMedia, the company blasting out iFart Mobile, for trademark infringement.

After finally winning passage from Apple’s application crew, iFart, featuring sounds like "Jack the Ripper" and "Brown Mosquito,"  became the number one downloaded app for the iPhone over the holiday season, easily overpowering its rival Pull My Finger, which is also a popular app. Infomedia used the age-old dad joke in its promotions, and linked to its site with the phrase in press releases.

Air-0-Matic explains on the company blog that Infomedia founder Joel Comm directly targeted Pull My Finger fans by tooting at them on Twitter and by posting bogus reviews on iTunes cracking that iFart was better.That’s when Air-O-Matic cried foul, and citing a trademark filing in December 2008 for “pull my finger,” the company demanded reimbursement for lost effluvia-related iPhone hilarity revenue. From flatulence-pun