When the hockey season began this year - after NHL pundits talked about how the Detroit pundit worried (just a little bit) about the team in the new season.
The Wings won the Stanley Cup to they? Last year, how to become a pundit, but while it was all in jest, it was also true. I know people that have used such tactics to get on television news ... and it works.
The pundit world is part of the industry analyst world. We have all seen how analysts are being attacked as paid shills, and the past few weeks analyst a piece on Enderle, which started with a Sun questioning his impartiality. And, well, those that follow Apple know the animosity against Enderle - heck, just look up Enderle's name on Google and the critical pieces on Rob.
did interview Enderle, who was able to give his side of the story - and let's not forget that while Sun is not happy with Enderle, he was Some would say yes - go read the post, as it says alot about changing roles of analysts and influencers - and that it is not a bad thing. That while analysts are going to have influence, bloggers are also becoming influential, particularly those that are writing on specific issues.
And, well, I would say yes also. But, influencers have always been a valuable part of a PR campaign, whether they were enthusiasts, influential reporters or industry analysts.
Well, am I a pundit? I have no real idea how I am presented to new or prospective clients, or if I am positioned as a pundit (please, no) or an expert (please, no, but that's at least more palatable). I have been blogging for close to three years now, and I don't celebrate my blog birthday because my blog is not who I am. It's just one part of my skills - I am a PR person that specializes in blogging (but can still pick up the phone and pitch with the best of them).
But, it amazes me that there are blog pundits, people that have been blogging for, oh, two years and then pass themselves off as CGM pundits. Why? How? Give me a break - it's all way too new for any of us to pass ourselves off as pundits, or even experts. We are all learning, and it's such a small part of public relations, it should just be part of public relations, not a whole new practice area.
One small anecdote. I was lunching at Mena Trott. We quickly discussed the Pogo: We Have Met the Enemy and He Is Us. We should present case studies, present examples of good and bad practices, and help companies because we understand blogs ... as much as you can. That's why you hire PR firms: to be experts in key areas.
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